Steven Rosenbaum Says: "It's Time To Embrace Video"
Today - storytelling is shaped by technology.
The technology to tell stories in new ways, and the technology for audiences to engage storytelling in new ways is driving the way information is organized, published and shared on the internet.
Technology is an exhilarating, fast-moving, evolving idea that addresses two parallel trends: the explosive growth in data, and our need to be able to find information in coherent, reasonably contextual collections.
No one doubts that we’re shifting, as author Clay Shirky says, from an era of content scarcity to one of content abundance.
And while that seems on one hand bountiful, it’s also changing how content is discovered.
So - embrace video. Not just one kind of video. All kinds of video. YouTube video. Facebook Video. Shortform, longform, user generated, high-quality professional video.
Use the tools you know, explore and experiment with platforms that are new and emerging. Video is going to change how we teach, how communities work, how consumers are given solutions, media is made and shared.
[Photo: Courtesy: TED/Ryan Lash]
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Steven Rosenbaum is a digital entrepreneur, filmmaker, author and journalist (7 Days In September, MTV Unfiltered, Curation Nation). He sees the “fake news” crisis as an invitation to rethink the presentation of news, and help consumers tell the difference between fact and opinion.
Rosenbaum is a weekly writer, interviewer, and reporter on subjects including emerging web video solutions, storytelling, social media trends, fake news, and changes in consumer and professsional technology including virtual reality, augmented reality, 360 video, and consumer video sharing.