Steven Rosenbaum                              

www.MagnfyMedia.com

www.linkedin.com/in/steven-rosenbaum

Executive Summary

Agile technologist, with a focus in social video content creation and monetization.
Results-oriented leader with a proven track-record in content development and multi-platform distribution
• Broad experience in account and relationship management, print and broadcast media, social and mobile strategy and influencer outreach.
• Widely acknowledged as the father of User-Generated Content.
• Holds two patents in the areas of video curation and video monetization technology.
• Best-selling author and public speaker.

AREAS OF EXPERTISE: OTT/SVOD/Video, Digital Media, Multiplatform Storytelling, Mobile First Product Development, Audience Development and Engagement, Strategic Partnerships.

SKILLS: Social Media (Twitter,FB, Snaptchat, Instagram), User-Generated Video Content, Blog and Video Blog producer, OBS Platform, Wordpress, Final Cut (7,10), Photoshop, YouTube, Amazon Video.

Timeline:

      Oaklins DeSilva + Phillips | Senior Advisor                                                                    2017 - Present                                -  Chosen to grow video practice of highly respected boutique investment bank                                                            -  D+P has advised on more than 300 transactions valued at over $11 billion.                                                                  - Focused on growing digital and traditional media, advertising & marketing

TED Residency                                                                                                                            2017 – 2017
Member, TED 2017.
- Chosen for highly competitive Residency program
- Offered to give TED Talk about my search topic: “Fake News”
- Coaching other residents as to how to use social media, podcasting, influencer marketing                                

Waywire Networks                                                                                                                        2013 - 2017

• Curator In Chief
- Acquired company from now US Senator Cory Booker and his investors
- Conceived, Designed, Tested, and Launched unique narrowcast video network
- Grew team of content experts, created curator network.

New York City: Economic Development Corporation                                                                   2011 - 2014

NYC EDC Entrepreneur at Large
   - Worked with Bloomberg Administration to strengthen NY tech community
   - Met with local entrepreneurs, helped them engage city government resources.
   - Attended city events as a representative of EDC
   - Held office hours at workspaces includingWeWork, BMWi Incubator, Varick St. Incubator
   - Created and launched “Virtual Office Hours” for EDC with Google Hang Outs
   - Led nomination process for NYC Venture Fellows                       

Magnify SaaS                                                                                                                                   2010 - 2013

• Head of Sales / Product Lead

To meet market opportunities, the consumer self-serve Magnify UGC platform pivoted to a cloud-based SaaS offering. Leading the review and implementation, grew sales from $0 to almost $2m landing “A” list clients including: Patagonia, AARP, New York Magazine, TEDx, CES Columbia University, Time Out NY, CES, Mediaite, Haymarket, Penton, Rodale, Boston Magazine, The Sands Casino, The Root, Gay Ad Network and Outdoor Life.

ACCOMPLISHMENTS: 
•    Worldwide growth grew by174% in six months
•    Page views totaled 15,745,953, a 23.71% increase
•    Raised round of venture and debt financing

Magnify UGC Platform                                                                                                               2007- 2010

*Co-Founder / Chief Evangelist

After recognizing the need for more internet video, conceived the process of video curation, wireframed the platform, recruited a CTO, raised seed financing – and launched the company at the widely acclaimed DEMO conference in Scottsdale Az. 

ACCOMPLISHMENTS: 
•    Increased sales  90% YOY, bringing venture-backed company to CFBO in 3 years
•    Provided curated content from providers including YouTube, AOL, NBC, Conde Nast, BBC News, Reuters, Brightcove, DailyMotion, Vimeo, Metacafe, Veoh, eHow, and Blip.tv
•    Raised angel funding, grew revenue, users, and traffic. Raised A and B rounds
 

Broadcast News Networks                                                                                                            2000 - 2006

Founder,  Editor In Chief
   - Grew statewide syndicated television business (ad supported) BROADCAST: New York
   - Drove sales from launch to exceed 5.4 m – driven by direct sales and marketing.
   - Won two Emmys for original regional programming.
   - Invented User-Generated News, created Viewers News segment for BNN
   - Conceived, pitched, sold “MTV-Unfiltered” to the Viacom owned music channel
   - Grew company to 140 employees, providing long-form TV to HBO, A&E, Discovery, CNN,
     Court TV, VH1, MTV, and MSNBC.

CameraPlanet.com                                                                                                                        2000 - 2002
Founder, Chief Digital Officer
   - Built digital content innovation lab from inside BNN.
   - Invited early video creators to a shared video content platform
   - Launched early stage website development division

OurTown Television                                                                                                                       1983 - 2000
 • Founder, Executive Producer
   - Sold local news magazine show to 650,000 upstate NY cable outlets
   - Grew the network to all the upstate NY NBC stations, on barter-syndication basis
   - Found new, low cost and effective ways to create and distribute television

Education:

Skidmore College                                                                                          
· B.A. in English with honors

Awards and Recognition
 · Science Journalism Laureate – Purdue University
 · Emmy Award – Outstanding Magazine Format Programing
 · Emmy Award - “Life On Trial – AIDS Guinea Pigs”|
 · Emmy (nom) With All Deliberate Speed / Exceptional Merit in Nonfiction Filmmaking

Boards of Directors / Volunteer Work

Boards and Advisory roles
·  New York Video Meetup, Organizer (2012 – Current)
·  Video Ink – Online publisher. Advisory Board Member
·  Snakt – Video sharing platform.  Advisor.
·  Classwish – Advisor
·  National 9/11 Memorial Museum / Donor and Advisor
·  Producers Guild East (PGA) Founding Board Member

Publications:

Articles: Fast Company, Nieman Reports, Columbia Journalism Review, Forbes, Huffington Post, Business Insider, Mashable, The Atlantic

Books:  Curation Nation. McGraw Hill, 2011.

Curate This, Amazon, 2015

 

My Blogs:

Huffington Post: Technology
Media Post: MediaTech Insider
MediaBiz Bloggers: Thought Leaders
Forbes: Inside The Startup Economy
Medium
Fast Company